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Now Starbucks To Suspend Ads On Social Media

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Now Starbucks To Suspend Ads On Social Media

By RTTNews Staff Writer | Published: 6/29/2020 10:23 AM ET

Starbucks is the latest major advertiser to withdraw from advertising on social media platforms.

The coffee giant also said it will continue to have discussions internally and with its media partners as well as civil rights organizations to stop the spread of hate speech.

"We believe in bringing communities together, both in person and online, and we stand against hate speech. We believe more must be done to create welcoming and inclusive online communities, and we believe both business leaders and policy makers need to come together to affect real change," Starbucks said.

A campaign organized by the Anti-Defamation League or ADL is seeking advertisers to suspend their ad spending on Facebook and Instagram for the month of July 2020.

The "Stop Hate for Profit" campaign has been organized to protest against Facebook's handling of objectionable posts as well as its moderation approach.

On Friday, Verizon said it has joined the ongoing advertising boycott of Facebook and Instagram. Ice cream brand Ben & Jerry's as well as various sports and outdoor lifestyle companies have already joined the Facebook boycott.

While the boycott initially began with Facebook, it has now spread to other social media platforms too.

Unilever said Friday it would not run brand advertising on Facebook, Twitter, and Instagram in the U.S. until at least the end of this year. The consumer goods giant noted that more needs to be done by its social media partners in the areas of "divisiveness and hate speech during this polarized election period in the U.S."

Coca-Cola Co. said it will halt advertising on all social media platforms globally for at least 30 days, saying there was no place for racism on social media.

Facebook has come under intense pressure to improve how it moderates the content on its platform, including recent controversial posts by U.S. President Donald Trump.

In response to the boycott campaign, Facebook chief executive officer Mark Zuckerberg said late Friday that his company would change its policies to prohibit hate speech in its advertisements.

The social media giant added it will expand its policies to better protect immigrants, migrants, refugees and asylum seekers from ads that suggest these groups are inferior or express contempt, dismissal or disgust directed at them.

For comments and feedback contact: editorial@rttnews.com

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Article written by an RTT News Staff Writer, and posted on the RTT News.com website.

Article reposted on Markethive by Jeffrey Sloe

Verizon Joins Facebook Ad Boycott

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Verizon Joins Facebook Ad Boycott

By RTTNews Staff Writer | Published: 6/26/2020 9:28 AM ET

Verizon joined an ongoing advertising boycott of Facebook and Instagram, that was organized against the social media giant's handling of objectionable posts as well as its moderation approach.

The telecom company is the largest till date to join the "Stop Hate for Profit" boycott organized by the Anti-Defamation League or ADL. The campaign is seeking advertisers to suspend their spending on Facebook and Instagram ads for the month of July 2020.

ADL, in an open letter, pointed out that Facebook's hate speech, incitement, and misinformation policies, as well as harassment victim services are inadequate.

Between May 22 and June 20, 2020, Verizon reportedly spent nearly $1.5 million on Facebook and nearly $500,000 on Instagram.

Ice cream brand Ben & Jerry's and various sports and outdoor lifestyle companies have already joined the boycott.

Meanwhile, Facebook vice president of Global Business Group, Carolyn Everson, reportedly said the company is in ongoing talks with advertisers and trying to improve its moderation approach.

For comments and feedback contact: editorial@rttnews.com

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Article written by an RTT News Staff Writer, and posted on the RTT News.com website.

Article reposted on Markethive by Jeffrey Sloe

Google Facebook Apple Amazon face US anti-trust probe

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Google, Facebook, Apple, Amazon face US anti-trust probe


Image © GETTY IMAGES

The US government is to take a fresh look at how the four tech giants Google, Facebook, Apple and Amazon wield their power.

It comes in the wake of criticism about privacy breaches, disinformation and anti-competitive practices.

It could lead to more formal investigations from the Federal Trade Commission, among others.

Shares in all four fell on the news but none has yet commented.

At a news conference, Democratic congressman David Cicilline, who is chairman of the House Judiciary's sub-committee, said it plans a number of hearings and will take testimony from executives of leading technology firms.

There could also be requests for politicians to view internal documents.

He said the investigation would not target one specific company but rather focus on the belief that "the internet is broken".

Investigations

US President Donald Trump has called for closer scrutiny of Google and social media firms, accusing them of suppressing conservative voices. He has also criticised Amazon for taking advantage of the US Postal Service.

The FTC is already investigating Facebook over the Cambridge Analytica scandal with the social network bracing itself for fines of up to $5bn (£3.9bn).

Google has also been scrutinised by the FTC and was fined 1.5bn euros (£1.3bn) in March for abusing its dominant position in online search advertising.

Apple is also the subject of an EU investigation following a complaint from streaming music provider Spotify that it abuses its power over app downloads.

Article written by and posted on the bbc.com website.

Article reposted on Markethive by Jeffrey Sloe

Facebook is Working to Launch Its Own Crypto This Semester NYT Reports

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Facebook is Working to Launch Its Own Crypto This Semester, NYT Reports

Facebook is not satisfied with becoming a web 2.0 empire. After consolidating in the world of social networks, and buying the most important instant messaging appli on the planet (WhatsApp), now Mark Zuckerberg’s company has its eyes on crypto as its new goose of the golden eggs.

According to an article published by the New York Times, the Facebook project seems to point more towards the development of a stablecoin than a cryptocurrency of fluctuating value. Thus, while it would not be particularly attractive to speculators, it would allow users to make payments and have a virtual wallet without worrying about sudden falls or rises in the value of the token.

If so, Facebook’s cryptocurrency would have a similar use as that of the Chinese messaging service Wechat. Likewise, Facebook’s blockchain would not necessarily be a direct competitor of TON (Telegram Open Network) a blockchain project developed by the Russian messaging company Telegram, which raised more than 1.7 billion dollars in its ICO.

If so, Facebook’s cryptocurrency would have a similar use as that of the Chinese messaging service Wechat. Likewise, Facebook’s blockchain would not necessarily be a direct competitor of TON (Telegram Open Network) a blockchain project developed by the Russian messaging company Telegram, which raised more than 1.7 billion dollars in its ICO.

The interest of these large companies to provide their own proposals to improve payments with fintechs and blockchain technologies has excited several investors who evaluate as positive the influence of these companies in a world dominated by a select group of important financial actors.

“It’s pretty much the most fascinating thing happening in crypto right now,” said Eric Meltzer, a co-founder of a cryptocurrency-focused venture capital firm, Primitive Ventures. “They each have their own advantage in this battle, and it will be insane to watch it go down.”

According to the NYT, Facebook expects to have its stablecoin ready before the end of this semester. Although Facebook has treated the project with the strictest confidentiality, anonymous sources told NYT that those working on the blockchain division do so on an exclusive basis and in isolation from the rest of the Facebook staff.

Likewise, the stablecoin would not be pegged only to the dollar but to a basket of fiat currencies according to the funds that Facebook has deposited in several countries. It is hoped that in this way, Facebook users, and especially those using Whatsapp can send money instantly.

“Facebook is looking at pegging the value of its coin to a basket of different foreign currencies, rather than just the dollar, three people briefed on the plans said. Facebook could guarantee the value of the coin by backing every coin with a set number of dollars, euros and other national currencies held in Facebook bank accounts.

Also, Ethereum World News previously reported that Telegram, Whatsapp’s main competitor (which is also owned by Facebook) sent a letter to its investors assuring that the TON project would be 90% complete and will be initially traded in Asian exchanges.

Original article written by Jose Antonio Lanz and posted on the EthereumWorldNews.com site.

Article posted on Markethive by Jeffrey Sloe